Business opportunities for "universal medical beauty" will explode after the epidemic! Medical beauty clinics transform into hybrid high-efficiency treatments and become popular
During the past epidemic, masks became a daily item for people to wear. Coupled with the long-term home isolation under Level 3 alert, many people suffered from “appearance anxiety” after the epidemic was lifted. According to a survey of 1,000 American women on their willingness to undergo plastic surgery by the American Society of Plastic Surgeons (ASPS), 11% of women who have not had cosmetic surgery are interested in plastic surgery after the epidemic, while 11% of women who have had plastic surgery in the past are interested in plastic surgery. Among women who have undergone cosmetic surgery, 35% want to undergo cosmetic surgery after the epidemic.
Last year, the global epidemic gradually stabilized, and the number of people visiting medical aesthetic clinics became less and less. Judging from the growth rate of the global medical aesthetics market in 2023, the compound growth rate reached 11.8%. People’s attitude toward medical beauty is gradually becoming more popular, and they regard it as part of daily maintenance.
Your beauty can be natural and healthy! New appearance trends you must know
Dr. Hong Weilun, chairman of the Asian Skin Health and Anti-Aging Association and deputy general manager of Mainz Plastic Surgery Clinic, pointed out that in recent years, plastic surgery has gradually got rid of the “plastic feel” and “overly refined” aesthetic vision of the past. Based on the popular trend of Taiwan’s medical aesthetics market last year, It seems that people are more inclined to choose “invisible” micro-medical beauty, as well as “hybrid high-efficiency treatments” with basic precise skin care and high-efficiency maintenance. This kind of basic and precise maintenance package also responds to the public’s desire to become beautiful. The desire to continue beauty in a healthy and natural way.
Dr. Hong Weilun said that the busy lifestyle has indirectly prompted the public to gradually accept the concept of regular visits to the factory for maintenance, and the influence of social media has allowed the public to receive more widely different aesthetic information, the diversity of beauty, and the appearance that they yearn for. It has also become a key influencing factor in the public’s gradual opening up to medical aesthetics.
Can medical beauty information be completely transparent? Limitations and benefits of digital transformation
Dr. Hong Weilun explained that site restrictions during the epidemic have had an impact on the digital transformation of medical aesthetic clinics, and many clinics are thinking about how to optimize digital services so that treatments can be more fully delivered to consumers. Therefore, “treatment promotion and marketing” and “online customer service functional training” have also become the directions in which medical aesthetic clinics are working hard. However, the legal regulations and functional training methods for promoting treatment courses still have limitations in maximizing benefits.
At the same time, the epidemic has also improved the public’s health knowledge. Many people will collect medical beauty information in advance, browse blog experience articles to learn about treatment courses, and call clinics to make inquiries. However, most people still believe that medical beauty information is not transparent enough. Dr. Hong Weilun said that due to each person’s individual differences, there will be a suitable course of treatment. Regardless of differences in dosage, the body’s appropriate assessment of invasive surgery, and appearance aesthetics, it is necessary to have one-to-one on-site consultation with the consulting physician. Only through discussion can you understand the medical aesthetic treatment course that is suitable for you.
Dr. Hong Weilun also pointed out that consumers’ acceptance of micro-medical beauty has gradually become more and more popular, and with it, their awareness of health concepts and skin care has improved, making medical skin care and medical cosmetology gradually become complementary aesthetic packages. The advancement of Taiwan’s medical aesthetics technology has also led doctors from other countries to come to Taiwan for further studies. According to a Taiwan survey, nearly 30% of Taiwanese doctors are willing to invest in the development of the medical aesthetics market. From the trends and development of modern medical aesthetics, it is foreseeable that this wave of trends will bring not only innovations in medical aesthetics and aesthetics, but also new opportunities for the future development of the medical aesthetics market.
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